MAES Pils new Official Partner of the UCI Cyclo-cross World Cup

Starting this winter, MAES Pils will be Official Partner of the UCI Cyclo-cross World Cup. Brouwer Alken-Maes is thus backing the cyclo-cross winter and will continue to do so up until the winter of 2026 - 2027.

Tomas Van Den Spiegel, CEO Flanders Classics: "A partner who places high value on quality, has a rich history in the world of sport and who can bring fans and supporters together is a perfect match with the Flanders Classics DNA."

Etienne Bachellier, Marketing Director: "Racing brings people together. Whether it is alongside the course or on TV, watching the race from the front row with your mates and pals is unforgettable. As a brewer, we are proud that MAES, with or without alcohol, together with Flanders Classics, is part of those beautiful moments and the joy of racing shared by one and all. From the European Cycling Championships to the cyclo-cross, and from the spring classics to the summer races: we are there to create unforgettable moments together!"